Chapter 4. Explaining Risks to an Aroused Public

The Power of Television 103

The Continuing Impact of the Press 107

Seeking Consensus but Encountering Controversy

at Public Meetings 109

The Conventional Wisdom for Communicating with the Public 115

Withholding Scientific Data from the Public 118

Mediation Tempers Confrontation 122

Conducting the Business of Government

in a Glass House 125